Segafredo Zanetti was founded by Massimo Zanetti in Italy, where it soon became a leader in the coffee market. Beginning in the family business of green coffee buyers in Treviso, Italy, Massimo Zanetti followed both his grandfather and father’s footsteps. Mr. Zanetti expanded the company globally to include roasting, production, and distribution of coffee. Today, Segafredo is the leading Espresso producer in Italy and across the globe, with more than 50 million cups of espresso consumed daily. Its mission is to spread the taste, culture, and preparation method of the true Italian Espresso across the world.