In 1986, Mr. Rahim and his brothers established Ahmad Tea, initially as a tea importation company headquartered above the family's "Kabir Tea Shop" on London Road in Southampton. The company was named after their father. Ahmad Tea of London draws upon the knowledge and experience gained from three generations of family activity in all areas of the tea trade, from plantations to blending and packaging. Ahmad Tea is synonymous with the very finest teas, not just in England but around the world.