Lavazza is synonymous with Italian coffee excellence. But the story behind this iconic brand is one of passion, family, and continuous innovation. Let's explore Lavazza's rich journey, from a small shop in Turin to a global coffee leader.


In 1895, Luigi Lavazza opened his first store in Turin, Italy. Driven by a love for coffee, Luigi experimented with blending beans from various origins, creating the foundation for Lavazza's signature taste. His vision extended beyond his shop; a trip to Brazil in 1927 solidified his belief in the potential of coffee as a global beverage.

Luigi Lavazza SpA was established in 1927, marking the official birth of the Lavazza company. The family-run business introduced innovative packaging solutions like the "Pergamin" bag, ensuring freshness for home consumers.

Lavazza Cups

Following the challenges of World War II, Lavazza emerged stronger than ever. The now-iconic "Lavazza" logo, designed in 1947, became a symbol of quality and tradition. Then, in 1955, the legendary "Lavazza blend" was born. This carefully crafted combination of beans revolutionized Italy's coffee culture, solidifying Lavazza's position as a household name.

By the 1980s, Lavazza set its sights beyond the charming streets of Turin. Recognizing the universal appeal of coffee, the company established subsidiaries across Europe and the United States. This strategic expansion solidified Lavazza's presence as a global brand, bringing its unique coffee experience to a wider audience.

Innovation remained at the forefront. The 1990s saw the launch of the prestigious Lavazza Calendar, featuring collaborations with renowned photographers and artists. This period also marked Lavazza's commitment to social responsibility, with the establishment of the Giuseppe e Pericle Lavazza Foundation, dedicated to improving the lives of coffee-producing communities, and the launch of the sustainable ¡Tierra! coffee blend.

Lavazza Training Center

Lavazza continues to prioritize sustainability. In 2012, the company embarked on a comprehensive environmental assessment to minimize its carbon footprint. The ambitious "Roadmap to Zero" initiative, launched in 2020, further solidified this commitment. With a goal of achieving carbon neutrality by 2030, Lavazza demonstrates its leadership in building a sustainable future for the coffee industry.

Today, Lavazza is a global coffee giant with a presence in over 140 countries. The company's dedication to quality, innovation, and social responsibility ensures its continued success for generations to come. As we savor a cup of Lavazza coffee, we're not just enjoying a delicious beverage; we're experiencing a rich heritage and a commitment to a sustainable future.


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